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In May 2018, Kaltura acquired the interactive personalized video startup Rapt Media. Rapt Media’s interactive branching video technology is ideal for personalized marketing, customer education, recruitment, learning and educational video experiences. Viewers are guided through different video paths depending on their behavior or selection at each level. Now that Rapt Media's interactive video is fully incorporated into Kaltura's video platform, see how you can leverage branching videos for greater engagement, conversion, and learning!