Chris Anderson states in his book Free; The Future of a Radical Price that “bits want to be free”. If this is true, how can you build a sustainable business around digital content? In this session, Sidney explores several different monetization strategies, and ways to realize them through PayPal’s flexible APIs. Next, he applies these strategies to the Kaltura Video player to create a Pay as You Go experience where users are prompted to make a micropayment to unlock the full video after watching a preview. He accomplishes this using PayPal’s open source HTML5 toolkit for Digital Goods.